PRIVACY POLICY

We value your privacy and are committed to protecting your personal information when you use our website PureBake. This Privacy Policy explains in detail how we collect, process, use, store, and protect your data. It also outlines your rights regarding your personal information and how you can exercise those rights. By using our Site, you agree to the practices described in this Privacy Policy. We encourage you to review it regularly, as it may be updated periodically to reflect changes in technology, regulatory requirements, or our business practices.

1. Information We Collect

We collect various types of information to provide and improve our services and ensure the Site functions effectively. The information collected can be categorized as follows:

• Personal Information: Information that you voluntarily provide, such as your name, email address, phone number, mailing and shipping addresses, payment or billing details, and other contact information. This information is collected when you fill out contact forms, subscribe to newsletters, make purchases, or otherwise communicate with us.
• Automatically Collected Information: When you visit the Site, certain information is collected automatically, including IP address, browser type and version, operating system, device type, referring website, pages visited, session duration, and time of access. This helps us analyze user behavior and maintain site performance.
• Cookies and Tracking Technologies: Cookies, web beacons, and similar technologies are used to improve user experience, store preferences, analyze traffic, and provide personalized content and advertisements. You can control your cookie preferences through your browser settings.
• Communications Data: Any information you provide when contacting us through email, chat, contact forms, or other communication channels, including the content of your messages and any attachments.

2. How We Use Your Information

The information we collect serves several purposes that allow us to operate efficiently and provide you with an optimal user experience:

• To operate, maintain, and improve the functionality, content, and structure of the Site.
• To process and fulfill orders, transactions, and requests efficiently and securely.
• To respond to inquiries, provide customer support, and address complaints or concerns.
• To send newsletters, updates, promotional offers, and other communications, only with your consent.
• To analyze user behavior, traffic, and trends to optimize the Site’s performance, layout, and content quality.
• To detect, prevent, and respond to fraudulent activity, unauthorized access, or other security risks.
• To comply with legal obligations, enforce agreements, and protect our rights and property.

We ensure that all information is processed lawfully, fairly, and transparently and is only used for the purposes described in this Privacy Policy.

3. Legal Basis for Processing

Depending on your location, we process your personal information based on one or more of the following legal grounds: (a) your consent; (b) the necessity to perform a contract; (c) compliance with legal obligations; or (d) legitimate interests, such as improving our services, securing our Site, and preventing fraud.

4. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. After this period, your information is securely deleted, anonymized, or archived. The retention period depends on the type of information, its use, and applicable legal obligations.

5. Security of Your Information

We employ comprehensive technical, administrative, and physical measures to safeguard your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted communications, secure servers, access controls, firewalls, and continuous monitoring. While we strive to maintain high security standards, no system can guarantee absolute protection. Users are encouraged to maintain secure passwords and protect their devices.

6. Sharing and Disclosure

We do not sell or rent your personal information to third parties. However, we may share information under the following circumstances:

• Service Providers: Third-party vendors and service providers who perform services on our behalf, such as payment processing, hosting, analytics, marketing, or customer support. These providers are contractually obligated to protect your information and use it only to provide the contracted services.
• Legal Compliance: When required to comply with applicable laws, regulations, court orders, or legal proceedings, or to protect our rights, property, and safety or that of our users.
• Business Transactions: In connection with mergers, acquisitions, or sales of business assets, personal information may be transferred as part of the transaction, provided appropriate safeguards are maintained.

7. Cookies and Tracking

We use cookies and similar tracking technologies to enhance user experience, monitor Site performance, and provide personalized content and advertising. Types of cookies include:

• Essential Cookies: Required for the basic operation of the Site.
• Analytics Cookies: Track usage and improve Site functionality.
• Functional Cookies: Remember your preferences and settings.
• Advertising Cookies: Deliver targeted advertising and measure campaign effectiveness.

You can adjust your cookie preferences through your browser settings, though some Site features may be limited if cookies are disabled.

8. User Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Correct or update inaccurate or incomplete data.
• Request deletion or restriction of processing.
• Withdraw consent for certain processing activities.
• Receive your data in a structured and portable format.
• Object to processing based on legitimate interests or for marketing purposes.

To exercise these rights, please contact us through the designated channels. We will respond in accordance with applicable data protection laws.

9. Children’s Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal data from children under this age. If we discover that data has been collected from a child, we will promptly delete it. Parents or guardians may contact us to request removal of such information.

10. International Data Transfers

Your information may be transferred to servers or service providers located outside your country. All transfers comply with applicable data protection laws and are safeguarded through contractual arrangements and security measures to protect your data.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their content or privacy practices. Users are encouraged to review the privacy policies of these third parties before providing personal information.

12. Updates to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, technology, or business practices. Updated policies will be posted on this page, and the “last updated” date will be revised. Continued use of the Site after updates constitutes acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or how we handle your data, please contact us through the details provided on our Site. We are committed to addressing all inquiries transparently and promptly.

Conclusion

Protecting your privacy is a fundamental priority for us. This Privacy Policy provides comprehensive information on the collection, use, and safeguarding of your personal information. By using our Site, you acknowledge and accept the practices described herein. We continuously strive to enhance our security and privacy measures to maintain your trust and ensure that your data is handled responsibly and securely.